What Are Mobile Billboards?
Mobile billboards are mounted on the back of trucks and driven on strategic routes (usually through downtown cores at rush hour) for the sole purpose of advertisement.
Why Does It Make Us So Angry?
Two major problems facing cities all over the world are gridlock and air quality. Mobile billboards are driven primarily during rush hour, when they will have the most exposure. This contributes to gridlock. They also use up our finite supply of fossil fuels, pollute the air, and contribute to global warming, while further saturating our cities with advertising.
What Can I Do?
Let advertising firms and companies that pay to be 'promoted' by these trucks know that seeing a mobile billboard only discourages you from buying their product.
In order to make this easier for you, we're compiling a list of advertising companies and clients that use this technology. See the Hall of Shame for our current list of offenders.
Our main goal is to point out that mobile billboards only harm a company's image, and promote public pressure against this insidious tactic.
If we find out that a company has adopted a policy specifically against mobile billboards, we will gladly announce that fact on this website. We'll also make sure they hold to the policy.