"Really! You want to reduce my cost?"
Definitely. In fact, I specialize in editing projects designed
to reduce the client's costs. Why hire a writer to start a project
from scratch and end up having to pay a huge fee? If you or anyone
in your office has basic organizing and writing skills, start the
project yourself. When you've taken it as far as you can, call me
in. I'll fine-tune and edit your work for a modest fee. For
example, instead of paying me for 30, 40 or 50 hours to do the
entire project, use my editing skills only and possibly pay for as
little as 3, 4 or 5 hours!
"What kinds of services do you provide?"
I can cost effectively put my services to work for you in many
areas of expertise:
annual reports and financial
summaries
management speeches
manuals and other
compilations of procedures
articles and newsletters
media releases
circulars and other internal
/ external communication
marketing and information
brochures
audio-visual scripts
conference support
- and more.
aper-based or electronic
delivery
I can work comfortably with clients who prefer to assign
projects and receive the completed work on paper, or on CD-ROM,
diskette, by modem transmission or a combination of these options.
I can write directly to Hypertext Markup Language (HTML), the
coding system of the World Wide Web, and also design Web Pages with
just the right degree of intricacy, giving you the combination of
attention-grabbing images and finely tuned text so essential to
effective communication.
I also know how to use HTML-coded pages to create manuals your
staff or your clients can view as if they were Pages on the Web.
Now, instead of boring, unconnected Help screens and mind-boggling
collections of information and procedures, you can have colorfully
illustrated electronic documents with "clickable" indexes and
references.
By keying in the same coded links that drive Pages on the Web,
I can give your staff or customers the power to "zip" back and
forth between a table of contents (or index) and any subject, as
well as from subject to subject and topic to topic. In most cases,
I can fit an entire brochure or manual with graphics on a single
CD-ROM or diskette. This approach does require your staff or
clients to have HTML display capabilities (using off-line browsers,
the latest versions of word-processing software or HTML readers),
but they do not need a modem or have to buy time from a
service provider. If they do have a contract with a service
provider, they can save money by viewing the manual off-line.
If you have a complicated product or service, here's your chance
to make it easy for
your clients with PCs to understand and use your products or
services frequently. Put your clients closer to the cutting edge,
but not close enough to get cut.
Naturally, I'm equipped with a modem and software for immediate
transmission of files and projects; travel delays and
time-consuming meetings are kept to a minimum . . . or eliminated
entirely.
educe Costs? Yes!
I specialize in fine-tuning existing text for grammar, clarity
(syntax) and punctuation to help you create and preserve the kind
of first-class, professional appearances that impresses your
customers. This is a great way to reduce the cost of my services!
In fact, I accept assignments as brief as 90 minutes. Even when
I'm working on lengthier assignments for you, I make sure you have
opportunites to reduce my fee. Here's how it
works:
ull
Cost-Effectiveness
The client does all researching, resource gathering and outline
preparation and
prepares a first draft. I do a light, medium or heavy edit or,
only if necessary, rewrite the draft. I actually recommend
this service. You, as a client, save an enormous amount of money.
I maximize my earnings by obtaining work from other clients, not
by overbilling you. A discount is available for repeat
business within 3 months, no matter how small the original project,
making this service that much more attractive.
conomizer
The client does all or most of the research and
resource-gathering. I prepare the outline, as well as write and
edit the text. The aforementioned repeat-business discount also
applies here.
ull-Service Contract
I do all or most of the research and resource-gathering, prepare
an outline where required and, of course, write and edit the text.
Lengthy, full-service assignments can be made more cost-effective
with a greater discount for contracted work . . . and you can
contract an assignment with a senior person's signed letter on
company letterhead confirming the project, as opposed to a formal,
legal document.