Big Three's big blunder

 

By Bruce Rhodes

 

May 14, 2004

 

Eric Reguly's article Big Three's next crisis may come from SUV's (May 13) was bang on. The Big Three and the US government, thanks to their collective
arrogance over the past decade, are approaching a grim but appropriate day of reckoning.

 

So much of the Big Three's business still depends on the success of heavy, inefficient SUVs and pickup trucks. I pray that gas prices not merely hold steady at current levels but rise dramatically to approach levels in places such as Britain.

 

When this occurs, the Big Three are going to look pretty feeble unless they start today to catch up to the more forward-thinking Japanese and German car makers.