Corporate social responsibility

By Bruce Rhodes

26 March 2004
Report on Business Magazine (The Globe and Mail)

Richmond Hill, Ont.

Kudos to Report on Business magazine for putting corporate social responsibility (CSR) front and centre. Your March cover story, combined with the current film The Corporation, form a compelling one-two punch that will, it is hoped, help CSR become intrinsic to management practice in Canada. With luck, the need for such articles and movies will decline as managers see that it is in their interest and that of their organizations to embrace CSR.

In the interim, customers and shareholders will serve both themselves and society if they take to task those companies that perform poorly in this area.