Buy Nothing Day button designed by Marcus (11)

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Project Overview

Purpose Our visionOur logoWho can participate  


"Be a Consumer Hero!" is a student-created project on consumerism. Built around the celebration of the International Buy Nothing Day, the theme of our project is expressed in our slogan :

"Be a Consumer Hero, not a Consumer Zero!
Stand up against the pressure
to BUY! BUY! BUY!"

In our project you can learn about the impact of advertising on consumer spending and  how over-consumption has become a huge environmental problem in the world today. Created and illustrated entirely by students (9-11 year olds) the site challenges students especially in well-developed countries to reflect on the difference between wants and needs and to understand and begin to practice the 6 R's of environmental and global citizenship locally.

The project questions  the "shop-till-you-drop" life style and its effects on the world. This is done through student research, student-created "chose-your-own-adventure" stories  ("Didi's Dilemma" and "FUZ Gets Frazzled"), our art gallery, action plans, survey and multi-media presentations.


Our Vision

We are the future.
Working together we can make a difference.

We can create a healthy world by practicing
the 6 R's of environmental and global citizenship:

  • reduce consumption of resources

  • reuse  goods

  • recycle

  • reconsider our values

  • restructure our economic system

  • redistribute our wealth



Our Logo


Who Can Participate

Though our project was created by students for students, everyone is welcome to participate through the activities on our website! If you are concerned about the health of our planet and want to do something about it, this is the place for you. Find out how you can join us!


Homepage Project Overview Buy Nothing Day Interactive   Didi's Dilemma Frazzled Fuz  
Take Action How to Join   Take a Survey   Art Gallery  Links  Internet Smarts   The Buy Less Rap

  About Us St. Elizabeth School

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