Over 1 billion people worldwide currently have internet access. Giving your business or organization a presence on the web allows you to reach your customers 24 hours a day, 365 days of the year. You can keep your information current for a fraction of the price of printing and distributing literature. More importantly, potential customers looking for your product or service can come to you from anywhere in the world. It's a very efficient way to target your advertising.

So, you're convinced you need a web site. Now what? Here are some important design considerations.

• Your site should be accessible to as broad an audience as possible, not just to those with the most up-to-date systems.
• The pages should be clean and consistent throughout the site.
• Your logo should be prominently and consistently displayed.
• The overall style of the presentation should be appropriate for the nature of your business or organization.
• The pages should be fast loading - not all people have high-speed connections.
• Your site must be easily located in a search. The best site in the world is useless if nobody can find it.