Novitskaya, Altshuller and Freud:
Structural Similarities.

G. L. Filkovsky,
Nomura Securities International,
New York, USA
e-mail:Gfilkovsky@us.nomura.com

In the Transformation of structurally similar elements of technical system, by Elena Novitskaya, TRIZ has completed a full circle, from rejecting psychological views on creativity, to developing a problem solving method, to designing a system development method, to attempting a system evolution theory, to employing... psychoanalysis. The method suggested by the group including Nikolay Shpakovsky, Peter Chuksin, Hyo June Kim, and Elena Novitskaya - using analogy through finding "similar" elements and applying "similar" transformations - is called, for the last 150 years, free associations (first suggested by S.Freud). Here is how it works.

Lying on a couch, in dim light and in a peaceful room, the subject (Elena Novitskaya, et al) produces the following associations:

Holder is tool and article is object... to hold an object...

Car ... to move passengers or load... fuel tank... fuel in it... to keep liquid...

Coffee machine... to make and sell coffee... paper cup... contains coffee... to keep liquid...

Shell and filler... tire... parachute... car... air-balloon... fuel tank... shoe...

Flow of air... gas... liquid... jet... snowmobile...

Etc.

Some recurrent themes are obvious - cars, liquids, to hold or keep - but I wish to have an experienced psychoanalyst around, to analyze this.