Bonaire, Netherlands Antilles

e-mail:genady@diverecord.com

As reader should know, TRIZ is a Russian abbreviation for Theory of Inventive Problem Solving. Developers of TRIZ tried to find problem solving tools. Whatever was found doesn't work very well: these tools can be applied retrospectively to existing solutions, but they are not successful in solving new problems. Nevertheless, creative minds find ways to sell even these tools.

Roni Horowitz in his version of ASIT (see "New Product Development Mini-Course") and Darrell Mann in his version of TRIZ (see "Fan Technology: Evolutionary Potential and Evolutionary Limits") use the same trick to get something from nothing. Their logic is simple. These tools, they say, seem to apply to problems solved in the past. We don't know how to use them to solve new problems. However, we know how to use them. Moreover, that's all we know! That's what we'll teach you. Use these tools. Get solutions. Then, it's your job to go and find the problems these solutions solve.

Darrell Mann: "all of the unused trends stages ... represent potential solutions. We might not know what problems such jumps might solve yet, simply that based on what other successful inventors and problems have found, somewhere, somehow there is an advantage"

Roni Horowitz: "ASIT works by creating a virtual product using one of the six ASIT tools. After creating the virtual product you need to conceive and develop a market that would find immediate benefit from this virtual product."

Imagine researchers examining how mathematicians solve equations. The researchers notice that mathematicians add, subtract, multiply and divide numbers. So, they say, here is the method: add, subtract, multiply, divide numbers you know; this will give you new numbers; these numbers represent new solutions; now just find the equations !