The Phony Accomplishments of Gen3Partners
After years of pressing by the public to reveal their accomplishments,
Simon Litvin, vice president of Gen3Partners, disclosed one of them.
He claimed that Gen3Partners invented "White Strips" technology of teeth whitening.
Specifically, he wrote:
"As a result of G3:ID Benchmarking technology and Function-Oriented Search
a new method (existing at that moment not as a real product on the market but as a
publication only about early stages of research not even in the area of
of delivery of dangerous substances without their propagation into not
designated areas with the help of plastic strips.
Namely this as yet not existing virtual technical system was selected by us as
the "correct" system to improve.
Thus, not only new non-trivial problems were set up but they were set up for a system,
distant from the original one.
Solving these problems resulted in emergence on the market
of a new generation of the teeth whitening products called 'White Strips'"
Being convinced that these guys are unable to invent anything worthy,
I disbelieved Litvin's claim and conducted patent search on "White Strips"
in US PTO database. The scoop immediately brought me US Pat. No. 5,894,017 filed in 1997
(when Gen3Partner even did not exist yet) on "White Strips". The inventors were
Sagel; Paul A. (Mason, OH), Dirksing; Robert S. (Cincinnati, OH) and Rohman; Frederick J. (Maineville, OH)
from The Procter & Gamble.
The invention was commercialized well before Gen3Partners' inception.