May 18, 2010
Dear Mr. Karasik,
Thank you for your very interesting contribution to a sound understanding of TRIZ.
The last article published in your journal should help to think differently about how systematic creative thinking may be taught and used.
I had not so much time available to make similar experiences as Mr. Arshad.
However, I'm not sure he is right about the very essence of what is the "apparent lack of success of TRIZ".
To my own understanding, five misconceptions about how to stimulate creativity may be at the origin of this result:
- Misconception #1: creative thinking can be managed in brainstorming sessions:
- it's a bad habit in many companies to gather people around a table
to gather ideas....;
my point is, even with help of TRIZ, it is not the best way
to generate ideas!
Some academic studies (see the website of Prof. Wolfgang Stroebe) are quite conclusive:
individual thinking brings more ideas and better ideas than group
- Misconception #2: creative thinking is all about heuristics:
- inventive principles (or the like) are quite interesting and
have some magic in them, it might appear as a selling argument...
but more important is a good formulation of the problem.
Where does it fit in a TRIZ teaching program?
Why so much time spent on heuristics?
- Misconception #3: software, the magic tool...:
- I dare to say, like you, I don't think software are very useful
in a creative thinking process;
may be used, but not as a way to stimulate creativity...
- Misconception #4: TRIZ = breakthrough ideas:
- like Pentti, I think very good solutions may be found with help of
TRIZ (and a good formulation of the problem!),
even if they appear as (too) simple to be labeled as
- Misconception #5: consultant = expert....:
- I heard once a colleague pretending he found a very good idea,
but nobody had been enthusiastic about it!
It's a very common situation where you need more
psychology to get the things done and go ahead.
If you are in the position of a consultant, ask questions...
if you are in a position of an expert, give answers but don't ask for
Other errors could be surely mentioned here.
Why not go deeper and look for opportunities? ....
Or do you think there is an ultimate reference (even in Russian only)?
CM Consulting (www.cm-consulting.ch),