Plagiarism on Demand posted the first chapter of "Innovation on Demand" by Victor Fey and Eugene Rivin. It begins with the following statement:

"Technology is as old as mankind. Myrriad small and large innovations have shaped the world, and are molding the future of civilization. The prevailing majority of these innovations have been developed haphazardly: their creators have not used any organized approach to finding new ideas. Despite the great past achievements of a random approach to innovation (the wheel, the automobile, the radio, the airplane, the computer, antibiotics, to name just a few), that approach has become increasingly inefficient in today's fiercely competitive marketplace. This chapter shows the principal shortcomings of random innovation, and the need to replace it with a method of systematic innovation."

No reference to Altrshuller provided. It makes an impression that the claim that all previous innovations have been developed haphazardly was first put forward by Mr. Fey and Mr. Rivin. In fact, it was Altshuller's idea (not especially correct, by the way).

The phrase "this chapter shows the principal shortcomings of random innovation" also makes an impression that the chapter shows this for the first time. In fact the principal shortcomings of random innovations were first shown in Altshuller's books and Mr. Fey and Mr. Rivin had to state that clearly and indicate that they just repeated Altshuller's arguments (with other examples, though).

Generally, reference to Altshuller is minimized in the afore mentioned book despite Mr. Fey and Rivin not only present Altshuller's concepts but even follow the very Altshuller's way of their presentation. In this regard, the book has not been written haphazardly indeed. Conversely, it has been written systematically. But, unfortunately, this system has an unsavory name in literary circles.