Revolutionary Roni Horowitz from the land of traditions

Y. B. Karasik,
Thought Guiding Systems Corp.,
Ottawa, Canada.
e-mail:karasik@sympatico.ca

Throw out the main part of the product ! [1]. "Damage the product first and then move from there to useful ideas" ! [2] Where did I hear all this already ? Right ! "L'Internationale":

"All things of old we shall destroy
Down to the foundation, and then --
We shall build our, new things:
Those who were nothing will become everything."

Hmm, did not meet many revolutionaries in the land of traditions. But anyway, let Roni's dream of becoming everything from nothing come true !

R E F E R E N C E S:

  1. Roni Horowitz,"How to develop winning new products systematically" (e-book from www.start2think.com).
  2. Roni Horowitz, "New product development minicourse, part 1", The October 2004 issue of the TRIZ-journal.