A Russian web site recently posted an interview with Boris Zlotin, the vice-president and chief scientist of Ideation International, where he, among other, told of how they solved some problems:

So, where is TRIZ or any other systematic problem solving technique here ? The "solution" (regardless of whether it really worked or not) was found by trials and errors in its purest form.

Demand for real innovation and real innovators is higher in tough times than in good time. The fact that "Ideation" loses contracts when recession comes indicates that they are lousy innovators.