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  The Last Word offers Web design The Last Word creates presentations The last word develops Media plans The last word develops Newsletters
  The Last word writes speeches The Last Word creates brochures The last word does writing and editing The Last Word develops communication plans

Make the most of your communication dollars
with the professionals at The Last Word

The Last Word Communications is a corporate and personal communications firm that offers a full range of public relations and communications services to businesses and individuals.

As writers, editors and strategists, we are specialists in web design and management; communications consulting; developing communication strategies and plans; executive and personal support; and publications development and management.

In addition, we are experienced in media relations; editing, speech writing; and freelance writing.

We also provide support for communications process improvement and success measurement.

The firm is York Region based firm and is owned by partners Rod McDonald and Sheila Roberts.

If you are...

  • Thinking of outsourcing some or all of your communications needs – yet want to ensure high-quality results
  • Needing help to meet the challenges posed by multiple deadlines, business peaks, vacations or leaves of absence – without adding full-time communication staff
  • Concerned about better meeting your external audiences’ and employees’ information needs – but can't justify additional in-house support
  • In need of communications support of any type – business or personal

Consider our expert, experienced,
professional support...

Rod McDonald
Rod McDonald

Take a look at the professional consulting support available through The Last Word Communications. Our experienced team can help you meet your
communication needs more effectively – and at lower cost – by providing you with the support you need, just when you need it. Let us work with you to add to your organization’s
success by:

[Sheila Roberts]
Sheila Roberts
      • Developing and implementing communication strategies aligned with your business objectives
      • Increasing employee commitment by helping them understand your business objectives and their role in meeting them
      • Enhancing the understanding of major changes within your organization
  • Designing your website and managing your web communications
  • Writing and managing all types of media - web, electronic and paper-based
  • Streamlining your communication processes
  • Developing and helping you implement measures of success


The team with an extensive background

Partners Rod McDonald and Sheila Roberts have a total of 50 years public relations experience – external and internal – in both the private and public sectors. They enjoyed earlier careers as journalists in the community newspaper field.

Rod has provided communications advice and services to the leaders of a major international accounting firm, KPMG, in a variety of areas including human resources management, learning, brand and regulatory compliance, business strategy and Y2K. He managed communications for ongoing change projects for a major Canadian financial institution and for the Ontario provincial government. At the former Ontario Hydro, Rod led a team of five professionals who were responsible for producing the company’s corporate-wide employee communications vehicles and programs, in addition to producing the corporation’s annual report and handling media relations.

Sheila supported communications at the Canadian Imperial Bank of Commerce (CIBC) at a senior level for more than 15 years. In addition to print, web and other electronic publications management, she was responsible for financial communications, such as the annual report, and for employee communications involving mergers and acquisitions, as well as for those involving significant corporate cultural and business change. For a period of time, she also managed media relations and executive communications. Previously, Sheila directed communications for a leading professional association, the Institute of Chartered Accountants of Ontario (ICAO). She is the webmaster and designer of several websites.

Members of the firm belong to the International Association of Business Communicators, the International Webmasters Association, the HTML Writers Guild, and the Newmarket and East Gwillimbury Chambers of Commerce. As a team that believes in giving back to the community and toCanada, The Last Word Communications also contributes time and service to both adult literacy and AIDS initiatives.


Our clients include/have included:

  • AIDS Committee of York Region (
  • Ontario Ministry of the Attorney General
  • TurfCare, Newmarket
  • An interior design and home staging company
  • Human Capital, an internationally recognized, human resources consulting firm, (
  • a Texas-based international motivational speaker
  • Halls Tree Farm
  • Habitat for Humanity Canada

Our client base ranges from York Region to Toronto to Texas.

© 2013,The Last Word Communications
Last Word link
418 Dorchester Street, Newmarket ON   L3Y 7Z6
phone: 905-853-5867   fax: 905-853-4517
e-mail:   website: