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More and more, communication mediums are merging, borrowing each other new forms, structures and contents. Most studios think about the portability of a character before his first appearance on the air, and big corporations broadcast the same message on multiple platforms, making the most of each one's strength. Standing at the crossroad where mediums meet, there is a common starting point that enhances a project's chances of success: a solid content structured by an experienced scriptwriter.
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