Glossary - Enriched Flour - The Triumph of Form Over Content

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Enriched Flour

Take wheat, a nutritious and versatile grain. Mill it and process it until all of the amino acids and nutrients have been destroyed. Bleach it with benzoyl peroxide (yes, the active ingredient in most acne preparations) so it is dazzlingly white. Then, add four amino acids back and call it "enriched."

We would do better to call it "deprived flour."

There's a reason why Wonder Bread tagged a recent billboard campaign Part of a Complete Childhood: it's exceedingly hard to justify feeding your children Wonder Bread on either nutritional or aesthetic grounds. That is why the advertisers prefer appeals to nostalgia.