Search Site
 Main Menu  
 Mission and Purpose
 New Entry Log
 Legal Notes

The Triumph of Form Over Content When you have a hammer, everything looks like a nail.

You Are Here: Home -> Glossary -> Enriched Flour

Enriched Flour

Take wheat, a nutritious and versatile grain. Mill it and process it until all of the amino acids and nutrients have been destroyed. Bleach it with benzoyl peroxide (yes, the active ingredient in most acne preparations) so it is dazzlingly white. Then, add four amino acids back and call it "enriched."

We would do better to call it "deprived flour."

There's a reason why Wonder Bread tagged a recent billboard campaign Part of a Complete Childhood: it's exceedingly hard to justify feeding your children Wonder Bread on either nutritional or aesthetic grounds. That is why the advertisers prefer appeals to nostalgia.

See also: Iceberg Lettuce.

Valid HTML 4.01! Valid CSS!
This page fully complies with the W3C standard for HTML 4.01 Transitional and uses Cascading Style Sheets (CSS).

Copyright © 2000, 2002 by Ryan McGreal