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The Triumph of Form Over Content When you have a hammer, everything looks like a nail.

You Are Here: Home -> Glossary -> Fast Food

Fast Food

Fast food researchers lovingly craft food concoctions that are specifically designed to encourage consumption. This is done through the liberal use of key ingredients enriched flour, salt, sugar, and saturated fat. These specific ingredients have the advantages of tasting really good, stimulating the appetite and costing very little to produce (all of which directly result in higher sales for the fast food outlets that use them).

The line between food and drugs gets blurry around the edges, and this is exemplified by the salt/sugar/saturated fat connection which clearly and demonstrably produces chemical changes in the brain and body including enhanced appetite, and also produces cravings which are physiologically similar to the cravings of drug addiction. The metabolic roller coaster that follows a fast food meal - spiking blood sugar, followed by a large insulin dump which quickly metabolizes all of that blood sugar, followed by a "crash" in blood sugar, which of course drives more cravings for a fix - has certainly been implicated in the rise in type 2 diabetes.

The other health effects of fast food, including high blood levels of low density lipoproteins (LDL, or "bad" cholesterol) and triglycerides, obesity, high blood pressure, etc., collide headlong with the effects of a sedentary lifestyle. Literally, driving to McDiabetes and then eating it in front of the TV is slowly killing us.

As for the other side of our unhealthy addiction to fast food, we need to consider the saturation advertising that encompasses "value meals" and 2 for 1 deals and is a natural corollary to the ingredients themselves. All of this is, of course, wrapped up in small, disposable billboards that ultimately find their way to the curbs and breakdown lanes of the industrial world, extolling the joys of branded salt, sugar, and saturated fat even in their repose.

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