Nobody sells services any more, let alone anything as prosaic as products. Now everyone sells solutions. This verges on the absurd; I don't want laundry stain solutions, I want some detergent.

Realistically, there are two proper places for the word solution:

  1. In chemistry, two or more fluids dispersed together to make a homogeneous mixture.

  2. In mathematics, the logical answer to a problem.

Any use of the word 'solution' outside these two contexts should be viewed with extreme suspicion.

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Copyright © 2000, 2002 by Ryan McGreal